host posted on January 25, 2012 00:19
LITTLE ROCK, AR – January 23, 2012 – Advantage Communications, Inc., Little Rock-based advertising, marketing and public relations agency, has been selected to execute creative services for General Motors (GM) in support of its Minority Dealer Development (MDD) Program. As a strategic partner, Advantage Communications, Inc. will work with GM representatives to develop the re-design, theme and content framework for the MDD INFORM communications platform.
Since 1972, GM has provided training opportunities to qualified minorities to help develop them to become future dealers. GM was the first US automaker to institute a formal minority dealer initiative in the industry. Through Minority Dealer Development, General Motors has created a program where potential minority dealer candidates can learn the business, and current minority dealers have access to resources to help them grow their businesses.
"Advantage Communications demonstrated that they understand what we are trying to accomplish through our program communications," commented Marina Shoemaker, Director of Dealer Development and the GM Minority Dealer Development Program. Their approach is refreshing, very creative and we look forward to developing this partnership with them."
“We are simply humbled to be a partner to such a prestigious organization as General Motors,” said Michael Steele, President and CEO of Advantage Communications, Inc. “For years, our agency has advocated for the development and enhancement of career opportunities within minority communities. The GM Minority Dealer Development program is the epitome of diversity initiatives working at its best. We look forward to not only spearheading the redesign of the MDD INFORM communications platform but building an added-value partnership with the GM family.”
For more information, contact Advantage Communications at 501.374.2220.
About Advantage Communications, Inc.
Advantage Communications, Inc. is a full-service marketing, advertising, and public relations agency represented by a multi-talented, multicultural staff. Advantage Communications, Inc. clients include Verizon Wireless, the Federal Bureau of Investigation, Arkansas Department of Health HIV/STD Hepatitis C Section, Central Arkansas Water, ARVEST Bank, the Minority Initiative of Stamp Out Smoking, Arkansas Adult Learning Resource Center, and the Arkansas Department of Workforce Services.
Subtitle: Approach is refreshing